Buy the Course Get the Source
Consider the Uber revolution, an idea based on simplicity and born on the evolution of personal technology devices and functionality. More important than the blend of technology, Uber thrived on the basic notion that “there must be a better way”.
The same notion should be seen as a new mantra for any business or industry. If we sit back and rest on the practices that worked in the past, we set ourselves up to be disrupted, by the next enterprise that are forward thinkers.
B Online Learning is certainly one of those companies that look for new and innovative ways to deliver digital solutions, but also actively support their staff in their own personal development and research and experimentation. We are the disruptors! Since technology doesn’t develop itself, it’s the human ah ha that is the spark.
One our most recent ah ha moments, in partnership with one of our Certified Articulate Training partners, Yukon Learning is the introduction of a completely new way to provide “off the shelf” or “pre built” eLearning courses. It’s called Rapid CourseTM
In a nutshell where other content providers license their off the shelf content to you either in part or as a whole catalogue for an annual fee or per user fee, Rapid Course lets you purchase the course, including the:
- published course and . . more importantly
- source files
For those of you who may not recognise the distinction in the above.
- The published output is what your learner looks at and interacts with and is typically distributed from your LMS as SCORM or xAPI.
- The source files are the files that you need if you want to make changes to the content yourself.
Think of the published file as the PDF and the source file as the word document the PDF came from, you can’t change what the PDF says without the word document.
So in essence, when you buy a Rapid Course, it’s yours, including the ability to change it however you see fit.
Because all Rapid Courses are built with the Articulate development tools, you can guarantee they will work on your delivery platform.
Beyond this, you purchase all Rapid Courses with a one off payment, not an annual subscription whose price could change every year. This obviously gives the client purchasing the courses with an immediate cost to account for in one budget year, making the business case process much more straight forward and easy to justify.
Rapid Course also gives you freedom of choice. When you purchase a Rapid Course or Courses, you choose the actual courses included. Nearly all off the shelf vendors make you pay a subscription for a pre-defined bundle of courses under the auspices of value. Much like pay TV, you buy a bundle of channels rather than the individual channels you will actually watch. But in my experience the massive catalogue bundle generally stays on the shelf from the learners point of view, in part because the majority of the content is of no use to the learner for their role or development requirements, but also because the nature of content is that it’s the same for everyone, its generic, and the learners see this and immediately disconnect from the experience of the training. The classic example of this is putting out your 3000 course catalogue of courses only for your learners to complain that the voiceover and stock images are not Australian, how can this training possibly be valid for me if it was built for an audience in another country, with another culture, with different legislation and laws.
Rapid Course removes this issue because:
- You choose the course(s) specific to your audience needs
- You pay for those courses once
- You can then change the courses in any way like to:
- Re brand
- Re contextualise
- Re record
- Re wordt
And if the playing field changes around the corner, which Uber taught us it will, you can go back and change your courses to suit the new playing field. After all, they are your courses now.